This is the tote.
The one you’ve definitely seen before — clean lines, bold typography, unmistakably that silhouette — but now reimagined for dog mums who carry snacks with style.
It’s elevated, instantly recognisable, and unapologetically DOG MUM.
Why it’s your new everyday icon:
Premium heavyweight canvas
Fully lined (because dog life = crumbs, fur, treats… we get it)
Printed DOG MUM slogan — crisp, modern, statement without shouting
Flat structured base so it stands tall instead of collapsing like a tired dachshund
Comfortable shoulder straps for errands, brunch, puppy school, markets, and spontaneous zoomie outings
Colours:
Ink Black — polished, sleek, café-to-boardroom cool
Soft Oat — fresh, luxe-neutral, the “not cream, not vanilla, just perfect” shade
Just-right size:
Width: approx. 42 cm
Depth: approx. 28 cm
Base: flat + roomy
AKA: fits your laptop, water bottle, treats, leads, wipes, wallet, sunnies, emotional support snacks, and doggy bribes
Style notes:
It has that “I’m a minimalist fashion girlie…but also my dog runs my life” vibe.
Classic tote shape, bold text, instantly recognisable — just with a dog mum twist.
